By: Vince Ch'ng
Do you know how to choose a winning Clickbank affiliate program? If you're going to be promoting a product, it's very useful to have good solid criteria you can use to determine if the program is going to be profitable for you. Some of the key things you should look at are Gravity score, competition, the salesletter, the payout and the price. Keep reading to learn about what exactly you should look for in each area.
For beginners, it's best to promote products in the 20 to 50 gravity range. These are products that have been proven to be successful sellers, but don't have an overwhelming amount of competition. These are the products you want to shoot for.
Once you're more experienced, you can aim at the 50+ gravity range. At no point in time should you aim below 20, because most of those products just won't make you money.
Evaluate the Salesletter
Even if the product has a good gravity, that doesn't mean it'll sell for you. Sometimes Gravity scores are elevated by vendors artificially boosting the score by selling their own products through affiliate accounts.
Take a look at the salesletter and decide for yourself whether or not you think the product will sell.
Payout and Price
How much does the product cost and what does it pay out? As an affiliate, you should look for products that pay out at least $20 per sale. Anything below that amount generally isn't worth your time.
Believe it or not, it's as easy to sell a high ticket item as it is to sell a low ticket item. There are products on Clickbank that go for $97 - $197. If you can find a product that you believe you can promote and has a gravity of over 20, it's generally a better idea to promote that product than it is to promote a $40 product.
In addition to payout and price, one other thing you can look for is continuity. Continuity is basically a month by month membership program that will pay you commission every single month.
Again, it takes about as much effort to sell a product without continuity as it does to sell one with continuity. Except with continuity, you keep getting paid.
Is there competition that's doing what you're doing? Believe it or not, you actually want some competition in your area. That usually means other people are making money doing what you're considering doing.
For example, if you plan on advertising a hypnosis product on AdWords, you want to see other advertisers selling hypnosis eBooks on AdWords. If there are no competitors, then chances are someone's tried it before and it didn't work.
That said, you don't want to go into an over saturated niche either. Too many competitors are almost as bad as no competitors.
To Sum it Up
To sum it up, you're looking for a medium gravity, high payout product with a good salesletter and some competition. If you can match up all these factors, then you've got a very good product to start selling for money.