Building a loyal customer base and efficient marketing are two hurdles online shutter business owners face. To learn how you can attract new customers with very little effort read our informational article below. We list ways to make sure your business is sustainable and running seamlessly!
Small gestures go a long way in showing appreciation. Gifting your customers is one way to get them to buy from you. This way they feel more valued and want to continue shopping with you.
Make room in your budget for multiple technology mediums. Customers want to access online shutter stores on smartphones and other electronic devices. Your store should be available on multiple mediums.
When building your website make sure your search tool accounts for misspelled window shutter product names, and bring up searches that closely relate to the window shutter product names. Just because a customer spells a name wrong, doesn't mean your website should say it doesn't exist.
One way to connect with your customers on a more personal level is by creating a blog. When you blog you can write about topics that tie into your custom shutters and services. This will give them a glimpse into your brand and what you're like personally.
By testing your website out frequently you can ensure everything is running as it should be. Get into the habit of creating a dummy account to run transactions from beginning to end to make sure. This way you are always up to date with what works and what doesn't.
You have a group of customers that are active but you should not stop there. You want to continue gaining new customers because not all of your customers will give you repeat business. You want to respect your costumers and be honest with them. You want to encourage customers to buy from you repeatedly. This will keep your status strong.
40% of annual sales are done over the month of December. Start advertising as early as October so you have ample time to familiarize yourself with your customers. Make sure you plan to order an appropriate amount of shutters and are fully stocked when December rolls around.
It's always best practice to list both the descriptions of the shutters as well as images alongside it when trying to appeal to customers. Eye-catching photos will quickly catch their attention and the description will reel them in to buy.
When it comes to payments you have your options open. You can take credit card payments online directly or through third party sites, like PayPal. You can still take credit card payments over the phone if you are able to get in contact with the credit card company. Beware of costs per transaction but ensure that whatever method you use is easy for the customer.