Sunday, July 14, 2013

Inside The Search Engine Optimization World

As a business owner you probably understand the power behind search engine optimization and how you can use it to attract quality leads and sales for your business. The thing about SEO is that what works for a while doesn't necessarily works now, it's constantly changing and adapting to new trends like social media. In here we'll share a few tips to hopefully guide you in the right direction and show you what's working now.

Backlinks are still king but quality is everything now, so build a great series of appropriate backlinks on your site. Have your keyword phrases be in the titles of said links. Make sure that these network links are related to your content, otherwise they could possibly work against you. Using backlinks is a great way to bring in traffic from various areas.

Right now there are about three types of backlinks that work very well. The first one is blog commenting, leaving relevant comments on other blogs to link back to your site. The second is using social media and social bookmarking sites to boost your search engine rankings even more. The third is using article distribution networks and web 2.0 properties to build quality links to your site.

Of course before you even start any type of SEO campaign to boost your rankings you need to make sure that your onsite optimization is properly setup. You do not want to be risking losing rankings because of bad optimization. The proper use of meta tags & keywords are crucial for any seo optimized website. You also need quality unique content and additional pages.

We also suggest adding a sitemap. A site map helps customers navigate your website, but you should also create a separate XML Sitemap file to help search engines find your pages. Getting great results from a search query isn't exactly rocket science, but it certainly takes a little bit of guidance to get you going on the right path. If you read, and now apply the tips from this article you will be finding the data on the web that you want more easily.