When the Internet was younger, individuals didn't buy online. There have been many reasons due to this; not least since the general public was lacking a clue how to use the World wide web (or indeed a computer), but additionally scary stories of card scams and identity theft populated the headlines.
After that, together with the coming of sites like Amazon, consumer confidence increased as did their knowledge of how to navigate websites. But it wasn't until the late 1990's that clothing and fashion websites started to show up.
Having being ignored as a potential internet business model, clothing stores began showing that individuals Are likely to buy their t-shirts, denim jeans and whatever else by means of websites, and not just in-store. This made the way for a large number of sites offering their products online, and with it, a shed load of customer benefits.
Purchasing clothes on the internet is brilliant because:
1) It is possible to search all of the brands on the planet within the space of 30 minutes - which would certainly require all day on the high street!
2) Comparison shopping has been made much easier, with the launch of specially designed sites that gather regularly updated lists of latest products and where to find them at their least expensive prices.
3) Handing out your e-mail address to an email list gives you frequent access to offers and news. This is better than getting it through the post because it's more up to date and it is additional eco-friendly.
4) Short of really trying the outfits on, increasingly more websites are allowing users high quality photos as well as 3D renditions of the items.
5) It's very convenient and there is no hard-sell. You could bookmark special products, share them on social networks and include them to wish lists for online fashion shop.
Shopping online provides extra value for a whole host of some other reasons, including bigger sale areas and even more option - consider getting off the high-street and in front of your computer!