Generating business leads and increase your clientèle from your website is the main objective of having a website. Unfortunately, the majority of websites does not accomplish these needs of their owners and subsequently fails to cater their hopes.
Obtaining leads is a process which contains the finetuning of some of greater areas of your website and its design. Tips and points which will help you getting and improving the chances of getting leads from your online presence or from your website:
Identify and highlight your customer niche needs. Each website has specific target customers, so the initial need is to read the targeted customer's mind and then work according to it.
Your customers are the main target for your business; you have to decide if you want them to contact you or to directly buy the product from your website. See this example of SEO-friendly creative website designers
If you want the customers to contact you, then it is necessary that you provide them contacting links. Those links can be added in the form of a simple switch or the normal link, but it should be clear, so that customers go to contact you (and you get better leads).
The details you give to your customers should be brief and fully explaining. The site should raise curiosity and comfort in the customer's mind so that they feel the need to contact you.
Your customers may be surfing on other related sites, so go for ads on all related sites where your customers may be found. An attractive ad which can raise the curiosity in the customer's mind.
It will assure them that your website can help them - and that is one of the best ways to get leads.