After Google launched their algorithm updates, Panda and Penguin, Seo as we knew it before changed totally. Webmasters were complaining that their sites lost ranking, were de-indexed as well as sandboxed. But you don't need to be concerned about that any longer, we'll explain the latest SEO news you need to understand in this new era.
Latest SEO news revealed
The very first update was Google Panda, released in February, 2011. Google panda is in charge of detecting poorly written content, spun articles, keyword stuffed content material, etc. Prior to Panda, webmasters usually utilized 1 article and even 40 differents versions of the exact same article for their links developing campaign, this technique does not work any longer. The algorithm after this update is so powerful that it could recognize your article's topic by sorting out each possible keyword, phrase you used inside your post. Google is smart, when you have crappy content material, they will notice, sooner or later they will.
This update isn't that bad, really the solution is quite easy: hire a great writer, create the content material yourself, and create for individuals and not for the search engines like google.
And now we introduce to you, the true nightmare of all webmasters, Google Penguin update. This really is the real deal, the update that ended a large number of web sites and punished millions. This bad boy is watching the techniques you use for developing links for your website. No more Black Hat Seo, which means that those "10,000 links a day campaigns" are out from the game for great. Using Black Hat techniques is completely forbidden now, all these automatic tools we used to make use of are now virtually useless, there are individuals who still use it but now it must be almost manual so there's no risk. Even Gray Hat techniques are dead. In this latest SEO news, what Google is trying to attain with this update is that Google wants to show high quality, relevant content to its users so why would he rank your Overly-optimized, complete of irrelevant content web site?
It is all about White Hat methods now, and it should happen to be that way because the very beginning. Most of the so known as "SEO experts" were really scammers and what happened to them now? They're out from the company. Before it was very lucrative to create a item (generally ebooks), create a website or landing page and after that run the HEAVIEST black hat campaign ever and rank it inside a matter of months. All they cared was about the simple cash, not really caring about how guests benefited from it. Latest SEO news in a nutshell (tips integrated)
Produce a high quality product or service about something you're passionate about. We want effective business that keeps the cash flowing for years. If your product is good sufficient, you will get money, don't rush it. Create a well-designed website to promote your product/service. Tip: include a blog inside your website. Google loves new content material, and also the very best way to add daily or weekly content material is via a weblog inside your website. Promote your website the proper way, White Hat techniques only. Stop trying to take shortcuts because within the lengthy run, they do more harm than good..
That is it. Now you know precisely what to prevent and what to do. You may also Google "Latest SEO news" for much more suggestions and good practices you can apply to your website.