There are a bunch of different methods you can use to promote your business on the internet--Facebook is only one of them. It doesn't matter what kind of business you're running, as long as you're looking more exposure and a new approach to your marketing, Facebook is for you. But how are you really supposed to use Facebook for growing your business?
Don't Portray Yourself as a Company -Facebook members like to interact with other individuals, not large corporations. In other words, if you're 35, have a family and live in Florida, share this with people and don't just talk about your company. The reason for this is, Facebook is all about social networking with real individuals, creating friendships, growing relationships, etc. That's why the way to get involved in this kind of online community is to connect with people in a social and personal way.
Make Frequent Updates: When people join your Facebook fan page, they want to see updates on what you're doing. You should, therefore, post frequent updates and, though they don't have to be long, they should include something interesting or helpful. Facebook pages can be indexed by the search engines, so another thing to remember when you create updates is to put in your main keywords for SEO purposes. The idea is to keep your page active, so if you don't have anything special to say, post one of your favorite quotes or ask your fans what they'd like to learn more about.
Take Advantage of Vanity URLs -Facebook allows you to create a vanity url that contains the keyword of your choice. Using a keyword in your url is valuable for SEO, and it can allow you to rank well. Your Facebook page will also be easier to promote this way, as the url will tell people right away what its topic is. So make effective use of the vanity url to get the best results as it helps you create your own brand. Facebook is Everywhere: Facebook's reach is so wide ranging that it is important you remember that you are always dealing with a global audience. Whichever steps you decide to take towards creating communications with your friends and fans, make sure they're done in such a way that everyone gets your message.
All in all, Facebook is growing day by day, and if you want your business to reach out to your target audience effectively, you should start using the social network for achieving your business goals. If you aren't yet using Facebook, you need to change that immediately because the Internet isn't new anymore and Facebook is its new mantra. http://internet30.tumblr.com/post/55897681466/the-auxmoney-success-story-continued